Allegra Yes I am

CHILDREN AND DOGS FOR A BETTER WORLD

“Allegra Yes I am” is a social communication project supported by a team of volunteers, united by love for animals and the will to make it clear to combat the scourge of abandonment is necessary first of all for the sake of society.

The new campaign “Children and dogs for a better world” is aimed at children all around the world, because they will be the men of tomorrow and, because they can, even today, influence positively the adults around them.

The project is as a creative online competition dedicated to the primary schools. The assignment is to find a solution to make adults more aware of this specific social problem. The teacher signs up her class for the contest on the website and sends their drawings to concorsodiidee@allegrayesiam.it. A jury made of institutional representatives, communication experts and dog-lovers, elects the winner. Then, a professional team transforms the winning project in a public awarness campaign and gives visibility to the amazing creativity of children.

This year, considering that Milan will host an important event like Expo 2015,  “Allegra, Yes I am” becomes international and wants to involve children all around the world to create a video against abandonment of strong emotional impact, able to convey a message of love and to touch the heart of adults.

To join the project is simple: just connect to the website www.allegrayesiam.it

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